with Rob Halkes of Van Spaendonck,
Vivian Hunt of McKinsey & Company and CDMâ€™s Torben Vogt.
- What is your definition of customer relationship management?
- Why should a pharmaceutical company consider implementing a CRM system? What are the advantages?
- What tools and solutions would you recommend to ensure a company gets maximum benefit from a CRM system?
- How do you see CRM developing in the future?
To next generation pharmaceutical EU..