New (DNA-based) ways of drugs discovery render more (potential) medications for ever more personalized medicines – It impacts their organizational and marketing substantially.

How is the pharmaceutical industry going to support patients effectively, when numbers of targeted patients appear to fall because of (the need of) individualization by personalized medicine?

Prices of medicines have gone down in the Netherlands for the last 20 years. The issue of pricing demonstrates how the different stakeholders in care keep each other as prisoner in the same context, rather than as co-stakeholder to the same goal: realizing better care to a lesser cost. Surely a provider of drugs can be hold at a distance to the other stakeholders, suggesting the pharma industry can be overpowered by payers, politicians or other stakeholders. It is a short sighted attitude. Innovation in care cannot do without close collaboration between stakeholder and a common way in dealing with costs and profits.

eHealth – The Introduction..
See in a short overview what ehealth actually is and what steps you may take to apply it to your proper organization.
Furthermore: learn about the ehealth thought lab that might direct you in the right direction to your healthcare future!

As cost and outcomes of care are duly becoming the main reference points for quality of care, it is important that immanent fragmentation or even chaos in care paths is prevented. Integration should therefore be the relevant trend in health care development 2014. Here we explain three increasing modi of integration in care: co-operation, co-creation and experience co-creation.

Health care trend of trends 2014?
What have been named as trends in health care development for 2014?
Reviewing several blogs, these I came to mention:
1. Financial concerns;
2. Patient empowerment;
3. Connected health, eHealth;
4. Redefining the health industry and
5. Data security.
Is that what it is? No, we should look at what “the” trend in health care development should be. See for that part 2.