Vast changes in the healthcare landscape have transformed customers’ behaviors.
The days of sales and marketing from just a promotional perspective have passed.
One needs to build long-term relationships with customers in order to support the use of products, innovate routines/protocols to patient care, interdisciplinary and co-create the future of care.
Key Account Focus and Management appears the most difficult service to develop! It needs an internal collaboration between silo-ed departments which wasn’t exercised for the last 10 to 20 years. Yet, good focus on customer relations is the basis to long-term business revenue. Customer focus cannot do without internal integration of efforts.
How to build your customer focus with your staff, is the product of our 25 years of experience with the industry.