Business of Health Care

Current conditions to the business of health care create uncertainty: Are we doing all right? Innovation is needed, but where and how to begin?

To start your road map to the future of care,
start thinking in terms of these perspectives that condition health care:
– The medical perspective,
– The patient perspective,
– The perspective of organization,
– The perspective of IT and technology,
– The perspective of

We will co-create your development with you and your staff while keeping a sound balance between development, quality and value of your care delivery.


Pharma and Health Industry

Vast changes in the healthcare landscape have transformed customers’ behaviors.
The days of sales and marketing from just a promotional perspective have passed.

One needs to build long-term relationships with customers in order to support the use of products, innovate routines to patient care, and co-create the future of care.

Key Account Focus and Management appears the most difficult service to develop! It needs an internal collaboration between silo-ed departments which wasn’t exercised for the last 10 to 20 years. Yet, good focus on customer relations is the basis to long-term business revenue. Customer focus cannot do without internal integration of efforts.

How to build your customer focus with your staff, is the product of our 25 years of experience with the  industry.


Rob Halkes

Drs. A.R.J. Halkes MHA is consultant in the business of health care for more than 25 years. Before that, he was a lecturer at Tilburg University, the Netherlands.

He’s expert in strategy, innovation and implementation in healthcare: both in provision of healthcare and in the health industry: pharma and medical devices.
He has specific experiences with eHealth and telemedicine. He is specialized in co-creating multi-stakeholder innovations to realize eHealth applications in healthcare, generating new sustainable partnerships in healthcare.

Rob works with health care centers, hospitals, pharmacists, medical wholesalers, health care payer organizations, medical professional organizations, patient organizations, with pharmaceutical companies and the devices industry.

Innovating the way we care