Pharma’s promotion is ever more built on edetailing. Often it is a digital transcription of what has been done in paper brochures. Much more benefits can be gained when one really transfers to digital detailing. See here an excerpt of our training done in Moscow for the Russian situation.

In health care, patients are often left alone with their therapies. Currently, we see service and marketing in health care efforts using the internet to fill the patients’ most obvious needs. Information services, indication backgrounds, drug information, patient stories, communities around peers, compliance guidelines are all services brought to the patient on a one-to-one basis.
From a health care perspective, these efforts are innovative, but do not present a structural attempt to systematically arrange all or several of the elements that caring for one’s health condition may include.
Setting up and delivering an integrated context for servicing patients’ needs and demands will be more beneficial to patients in coping with their condition, as well as to the stakeholders relating to them in pursuing their health care business.
Originally posted on “Value innovation in medical and life sciences” ; July 30th, 2010