with Rob Halkes of Van Spaendonck,
Vivian Hunt of McKinsey & Company and CDMâ€™s Torben Vogt.
In the issue of Next generation Pharmaceutical EU (August 2009), Rob participated in a round table on CRM.
Questions that were addressed:
- What is your definition of customer relationship management?
- Why should a pharmaceutical company consider implementing a CRM system? What are the advantages?
- What tools and solutions would you recommend to ensure a company gets maximum benefit from a CRM system?
- How do you see CRM developing in the future?
To next generation pharmaceutical EU..
read moreâ€¦Â http://www.ngpharma.eu.com/article/The-importance-of-CRM/