CRM Roundtable

with Rob Halkes of Van Spaendonck,
Vivian Hunt of McKinsey & Company and CDM’s Torben Vogt.

In the issue of Next generation Pharmaceutical EU (August 2009), Rob participated in a round table on CRM.
Questions that were addressed:

  • What is your definition of customer relationship management?
  • Why should a pharmaceutical company consider implementing a CRM system? What are the advantages?
  • What tools and solutions would you recommend to ensure a company gets maximum benefit from a CRM system?
  • How do you see CRM developing in the future?

To next generation pharmaceutical EU..

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