The pharmaceutical industry is adopting all kinds of programs to innovate their promotion, like closed loop marketing, key account management, customer excellence etc. Here we focus on edetailing as a core aspect for triggering the road map to create more effect and collaboration with customers.

Recently we were asked to give a lecture on health care innovation at the Nyenrode Business University in the Netherlands. See here the slides that we used. “Do you an innovation wehn you seen one?..”

Pharma’s promotion is ever more built on edetailing. Often it is a digital transcription of what has been done in paper brochures. Much more benefits can be gained when one really transfers to digital detailing. See here an excerpt of our training done in Moscow for the Russian situation.

The conference Mobile Pharma World, Europe was held last year in Amsterdam. I was given the honor to chair the conference. Here are my statements to open the conference and to conclude them. Do you think that pharma has made the big leap yet, now in 2013?