Utilising the Media in Life Sciences Round Table Discussion

Two industry experts tell NGP how life sciences companies can maximise the benefits of communications.
With Cohn & Wolfe London and Van Spaendonck Management Consultants.

In the issue of Next generation Pharmaceutical EU (April 2010), Rob participated in a discussion re the use of the Media in Life Sciences
Questions that were addressed:

In an era of increasing diversification of print, broadcast and online media outlets, how can life sciences companies maximise the efficiency and impact of their communications channels?

What specific strategies should life sciences companies employ to ensure they get the maximum benefit from digital communications channels such as social networking sites and blogs?

What effect has the increasing globalisation of health-related organisations had on communications strategies within the life sciences sector?

How do you see the field of healthcare communications developing in the next few years?

To next generation pharmaceutical EU: